Dolgov, I., Graves, W. J., Nearents, M. R., Schwark, J. D., & Brooks Volkman, C. (2014). Effects of cooperative gaming and avatar customization on subsequent spontaneous helping behavior. Computers in Human Behavior, 33, 49–55. doi:10.1016/j.chb.2013.12.028
- In a 2 (customization, no customization) x 2 (cooperative, competitive) study, participants (N=54) played a Wii Sports game for 25 minutes. Identification was higher for participants who customized their avatars.
- This study found that if players customize their avatars, they show more subsequent spontaneous helping behavior.
- In general, cooperative game engendered more helping behaviors after the gameplay.